Our approach to asset management emphasizes Simplicity, Transparency, Economy and Patience. We believe that attention to these fundamental principles results in a durable portfolio.
Simplicity is evident in our process. Your investment portfolio is derived from your objectives. We work hard to help you understand your portfolio and feel confident in your investments. A simple portfolio is liquid, which is to say that it can be exchanged for cash on short notice.
Transparency means that we take extra time to help make sure you understand what we are doing and what you will pay us. Our practice is fee-based. Your fee is computed as a percentage of the assets we manage; it compensates us for our investment advice and comprehensive planning services.
Economy is accomplished by tax efficiency, the limitation of management fees and the use of investment products which do not bring unnecessary operating expense to your portfolio. Our research reveals that there is little benefit provided by frequent activity or the use of investment products which require a high operating cost. To help increase tax efficiency, individual equity holdings are usually held a long time.
Patience is invaluable. We believe that an investor must have the patience to wait for, and the courage to invest, during times of distress. There is an important difference between price and value, and we believe investment portfolios are more durable when well bought. We strive to be able to seize opportunity with confidence, empowered by a cash reserve. Price is more volatile than value. There will be another market tomorrow, whether you seek a secure retirement or a legacy for a later generation.
At PDS Wealth Management, our goal is to help you feel financially secure. We believe that it is important for you to be able to turn your back on your portfolio whenever your whim or circumstances so dictate, and to know that it will be intact and positioned to help it prosper when your attention returns. We work hard to help you benefit from opportunity with courage when others might be frightened by the financial news.
Our style is not for everybody; at times, investors can follow seemingly attractive investments into the woods where demons hide. We will routinely discourage you from following them, no matter how attractive they seem.