According to the Orvis Fly Fishing Guide @OrvisFlyFishing.com, trout need water temperatures between 32 and 75 degrees to survive, with the optimum temperature range of 50-68 degrees. That’s about right for me, too. Trout are cold blooded and can’t regulate their own temperature, so finding the right water temperature is one of their many keys to survival. Northern Pike seek out oxygenated water of 65 degrees or cooler and often times move to the depths of a lake during the summer as water temperatures warm up.
Last summer in Canada, I learned the hard way that I should care about water temperatures. Our fishing group traveled to Silsby Lake in August when water temperatures were rising. The groups before us did well, but we fished for three days with minimal success. One afternoon, determined to find fish, we abandoned our boats and hiked forty minutes to seek fishing adventure at another lake. We had spotted the lake from the float plane (picture below). We found more mosquitoes than fish. Water temperatures were too warm for the big Trophy Northern to be active.
Knowing the water temperature and other variables affecting fish habitat tell me where and how to search for them. You don’t want to invest the time, money and other resources needed to travel 1,500 miles on 3 flights to be dropped into the wilderness and not catch fish. By understanding in advance how fish respond to water temperatures and by preparing for all temps, you increase your likelihood of success.
Similarly, in business you need to know what your customers are thinking and where they are going. Last fall, I taught a Junior Achievement Entrepreneurship class to high school students. The exercise “A Day in the Life of Your Customer” was a great activity that I challenge you to think about. Start at midnight and think about what your model customers are doing. (I’d be sleeping.) What do they do? Where do they go? With whom? Why? Go through each hour of the day and focus on your ideal clients. Depending on where they are and what they are doing throughout the day, consider how you can reach them and how they might use your product or service. Many of the Valparaiso high school students in the class changed their business plans after getting a better understanding of their customers’ lives. One student changed her marketing strategy and clientele for cake-pops from a retail storefront to a small businesses specialty item.
Please send me a note if you found the exercise “A Day in the Life of Your Customer” useful.
Temperature isn’t the only factor affecting the trout. Trout need plenty of food and a place to hide from predators. In rivers, they face upstream in spots where they exert minimal energy and use their fins to maneuver toward food as it floats downstream. Knowing this helps me know where to cast my fly. To catch the personal, professional, financial or other trophy fish you seek, you have to know where your customers are and where they are going. Doing so will allow you to catch your dream fish and give you control over how you catch it as you choose the rivers, streams or oceans you fish in.
Tim Scannell, CPA, CFPTM provides Personal and Business Tax Planning, Estate Planning, Investment Management, and Generational Wealth management to his clients. “We strive to deliver transparent, proactive, independent, and comprehensive planning and communications to the families we work for”.